A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences

Abstract While digitalization offers numerous new possibilities for value creation, managers have to overcome a number of threats and obstacles that it harbors. In this context, the concept Corporate Digital Responsibility (CDR) is increasing interest practitioners. Drawing on well-established paradigm Social Responsibility, CDR comprises set principles designed encourage ethical conscientious development, adoption, utilization digital technologies. This work aims at contributing evolving research base by empirically assessing consumer preferences segmentation approach with regard companies’ concrete activities, thus supporting operationalization CDR. Hence, provides guidance firms’ activities in practice. To end, series Best–Worst Scaling dual response studies representative sample 663 German-speaking participants assesses consumers’ perspectives (possible) within several dimensions. Both DURE reveal potential halo effect data privacy security perception engagement large, suggesting more holistic responsibilities. Besides, findings case one size does not fit all. Especially terms informational approaches, are rather heterogeneous beneficial companies. Additionally, high importance price evaluation shows can be useful offer slimmed-down version price-conscious consumers.